Overhang
Pushing the limits of climbing.
ABOUT
Overhang is an action sports magazine focused on telling authentic stories from the individuals pushing the boundaries in the rock climbing and extreme sports community.
In 2004, Sam McIntosh co-founded surf magazine STAB with ex co-founder Derek Rielly. STAB is still going strong, however, the founders feel the magazine has lost some of its authenticity over the years. The once forward-thinking, edgy audience has been replaced with a more commercial and consumerist demographic.
STAB is seeking to launch a new brand called Overhang, with a new focus on the individuals carving their own path in the world of rock climbing.
REQUIREMENTS
Come up with the branding, personality, masthead and cover design of a new quarterly publication, Overhang. The founders want Overhang to get back to the core of the extreme sports community, through telling real stories about the future and culture of climbing.
The client requirement is to get back to the edgy, raw and unfiltered mindset that STAB magazine once was, in order to better resonate with their readers.
RESULT
The result is a gritty, loud, and unapologetic point-of-view behind the new branding and masthead for Overhang. A clean cover design is paired with a textured feel, and minimal copy featuring two main articles calls to a more mature, edgy audience.
The finished product is a high-quality cover design ready for print publication.
TOOLS
The tools used for this project are Adobe Illustrator, InDesign and Photoshop.